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/ Media and Policy / Blog / July 2017 / Businesses Risk Losing a Share of £212bn ‘Purple Pound’

Businesses Risk Losing a Share of £212bn ‘Purple Pound’

25 July 2017


Shaw Trust Accessibility services are a leading UK provider of accessibility services. They work with organisations from design until completion of projects and guarantee strict compliance with all accessibility guidelines. Visit Shaw Trust Accessibility Services (opens in new tab or window) for more information.

£212bn represents the potential spending power of the12 million disabled people living in the UK. Find out more at www.gov.uk (opens in new tab or window)

By failing to make their services and products fully accessible  British businesses are missing out a share of the “purple pound”.
 
By neglecting disabled accessibilty it is currently estimated that they are losing 1 in 5 customers.
 
In  2014, the then Minister for Disabled People, Mark Harper, said:
 
“We want businesses up and down our high streets to realise they’re excluding more than 12 million customers and their families if they fail to cater for disabled people.
 
It’s not just about fairness; it makes good business sense to be accessible.”

 
Disability experts at Shaw Trust suggest businesses take advantage of this potential revenue stream by making products or services inclusive from the start.
 
For digital businesses, this means having accessibility consultants involved from project conception to product completion.
 
Accessibility experts can then rubber-stamp every step of development to ensure any product or service produced is accessible to all of their customer groups.
 
Digital products can then be audited for accessibility post-launch.
 
Joe Manock, Account Manager at Shaw Trust Accessibility Services commented, “It is vital that organisations make sure that accessibility is included in every stage of product/ service development. All too often it is seen as an afterthought at the end of a project.”
 
Some organisations have already recognized the vital importance of creating inclusive solutions for their disabled customers. Supermarket chain Sainsbury’s have rolled out trolleys for children with disabilities and banks Royal Bank of Scotland and Natwest have both introduced mobile banking vans acknowledging the problems some of their customers with disabilities have in accessing their local branches.
 
But all too often such businesses prove to be the exception.
 
For more information on how our team of accessibility consultants can help you and your business, email joe.manock@shaw-trust.org.uk
 
 
About Shaw Trust Accessibility Services
 
Shaw Trust Accessibility services are a leading UK provider of accessibility services. They work with organisations from design until completion of projects and guarantee strict compliance with all accessibility guidelines. They also provide training and consultancy for developers thereby growing capacity within teams and embedding best practice. 

Talk to the Shaw Trust web accessibility team on 0300 123 7005 / 07725 308257 or visit Shaw Trust Accessibility Services (opens in new tab or window)

Related articles:

Why is the disabled pound purple? (opens in new tab or window)

Access to equipment is a basic human right

 

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